Peckham Levels launch campaign

A new cultural institution set across the seven levels of a former multi-storey car park. As a new resident of Peckham Levels we were asked to create an out of home campaign to build the launch to the South London area. 

Seven levels Alive with culture

An idea that celebrated the transformation of the building itself. We positioned PL around the idea – seven levels ‘Alive with culture’. The art direction features close-ups of multi-coloured CG bubbles that were commissioned to act as a metaphor for the new life and the diverse range of residents housed in the venue. The close crops look world-like also referencing how much there is to explore.  

Typography that references the building

This idea informed the design through staggered and stacked typographic device to reference the levels and flow of a multi-storey car park. This flexible system was then used to inform what was on offer and act as a date-led teaser.

Extending the idea

The campaign identity was extended across lanyards and a building exrterior animated projection on launch night.

Collaborators

3D: Lukas Schrank
Projection animation: Rob Butler

RP©