Music Stories

At its core Music Stories is a platform offering a match-making service; matching music students of all levels to tutors of all levels. We helped define a new mission to ‘fill the world with more music, musician x musician’, and an overarching idea 'The Next Chapter. We then went about creating an identity rooted in the language of music. We developed an inspiring and exciting world using typographic variation to form the base of the identity, and using font pairings to create an expressive space that reflected the essence of music. Image pairings were added to reference the shift in state that music tuition can offer, giving the audience the space to dream. Flowing type was then used as a 'connector' device linking the two and evolving the story onwards. The elements were then placed into a framework of horizonal black lines known as a 'stave' in sheet music. This allows information to be supported and segmented into different 'compartments'. The identity was roled-out across social, website, and guidelines.

The Next Chapter

Whether you're just beginnning your journey, looking to take it to the next level, or wanting to support and inspire the next generation of musicians, Music Stories is a platform for development. It's all about the next chapter. Leaning into this idea the design takes on a split screen approach, mimicking pages of a book in order to show a change state, present–future. Flowing type linkd messaging together in a musical way and references progression, allowing the audience to dream of what might be. 

Visual codes

DTypography was key in creating a visual tone that would resonate across multiple music types – from the classics to modern each has its own set of visual codes that we needed to tap into and bring together. The logotype set in bold condensed caps gives a sense of impact, while two versions were created, with one enclosed in a circular sticker referencing the vernacular of music bands.

A syastem rooted in sheet music

We created a system rooted in sheet music using simple boxes and lines to separate out information and give structure. More expressive typographic elements were overlaid that felt like a musical flow.

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