Motley London

A disruptive jewellery start-up that values creativity, quality and self-expression. Motley brings exclusive collections by the world’s best jewellers at insider prices. Being a D2C brand they are able to work directly with designers and the producers to help democratise an industry that is often seen as elite. 

Own it

What might have previously been unatainable suddenly now is not. The idea is two-fold by also revealing the Motley spirit – a rallying call for self-expression and whatever you do, to always be your true self. Own it! 

Logo

The custom wordmark with its condensed characters and angled cuts gives it a challigraphic feel referencing individuality, craft and character. The cuts are angled to those of a hexagon so the monogram logomark aligns inside the hexagonal outlined container. The logomark is used sparingly on branding - appearing in key touchpoints such as packaging and next to engravers marks on the inside of the jewellery itself. 

Art direction

The art direction features commissioned photography with hand painted overlays that draw and hide attention to allow the product to be the focus. This approach further reinforces the parallels between Motley and fine art jewellery in a bold and distinctive way.

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