Real Music

Against a backdrop of AI-made music beginnnig to proliferate the ‘mood’ genre, Real stand for just that – real music, made by real artists. We helped them lean into their name, defining a new purpose that would resonate with their audience, offering authenticity that would help differentiate from the rise of YouTube-based synthetic mood music. 

For a real life

A new idea ‘For a Real Life’ positioned them to their audience as a label making music for the real moments in life, and against the rise of AI-made music which lacks the ideosyncrasies that music made by humans has to offer. 

Real what

The addition of a colon to the logo opened up more opportunities for its application. By placing emotive real-world imagery behind it we were able to brand real life scenes using the image to substitute the word. This emotive approach provides space for the audience to let their minds wander into a more contemplative state.

Leaning in to the concept

The type, chosen for its ideosyncratic  and variable characters give it a humanistic feel which hero’s through a series of poetic REAL acronyms that explore a deeper side to life. 

Real texture

Using stock photography of the natural world, textural backgrounds could be created, either used singly or combined with a collaged approach.

Monochromatic

The identity is deliberately monochromatic for its purity. This allows colour to come through from the artists and albums on the newly designed website.

RP©